Tradies Tips: The Power of Newsletters

How Newsletters Can Help Your Business

No matter how many new online marketing strategies there are right now, you still can’t overlook the importance of email marketing for your trade business.

Sending out newsletters regularly is a foolproof way to keep your audience interested and increase the engagement and traffic of your website.

Below are a few questions you may have about email marketing and their rightful answers.

Why does a tradie need a newsletter?

A newsletter will help keep you top of mind with all your customers and subscribers.

An effective newsletter, gives you an opportunity to build one-on-one relationships with both current and prospective customers.

Sometimes, all they need is a quick nudge to remember to visit your website and schedule an appointment again.

In fact, newsletters generate more sales compared to social media ads.

What should I talk about?

A newsletter essentially updates your subscribers about the latest on your business.

You can talk about the latest news, showcase recent projects with before and after photo’s, excite them with a seasonal deal, or entice them with a “subscribers-only” discount.

There are templates you could follow when writing a newsletter. However, you must still add your brand’s unique voice to make it more effective.

How often should I send a newsletter?

How often you should send out newsletters depends on the reaction of your subscribers and the amount of new ones you’re getting.

At the same time, you don’t want to upset subscribers by sending out a newsletter too frequently.

Test the waters first by sending out a newsletter once every 6 weeks. Adjust this to monthly or even 2- monthly if necessary.

What technology can I use?

There are a lot of newsletter services out there, but Mailchimp is arguably one of the most popular.

They offer innovative and user-friendly options to make newsletter management easier for everyone. Some of which includes advanced analytics, automation, segmentation, and e-commerce features.

Use the information above to make your newsletters as effective as possible in encouraging your customers to go back to your site and contact you again.

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