Posts

Internet Marketing

Is Internet Marketing Important To Local Businesses?

How to get more customers online

Are you running a local business? Do you question whether internet marketing is important for your success or not? Most marketers will agree that many local business owners still do not understand the benefits of having a focused online marketing strategy.

So let’s start with what happens when one needs a local service like a plumber, electrician or even an insurance broker? Where is the first place you start your search? Bet it’s the internet!

This common action alone tells you why just about every local business should be thinking about their internet marketing strategy.

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LinkedIn Strategies for Local Businesses

LinkedIn Strategies for Local Businesses

lead generation

5 Lead Generation Strategies That Work for Tradies

Are you falling behind your competition?

Are your current lead generation, marketing, and promotional strategies working to help you build and grow your tradie business? If not, read on….  Read more

Tradie website

Tradies Website! 5 Reasons Why You Should Have One

A tradie website is a must

Many businesses are realising how important it is to establish a credible web presence. In today’s society, many people turn to Google and other online search engines to find local businesses instead of using traditional methods such as printed ads in magazines and newspapers or the Yellow Pages.

Almost every local business, regardless of size or type can benefit from a building a website, and this includes tradies. Below are a few reasons why websites for tradesmen are becoming more popular and are a great business investment.

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Local SEO

Local SEO for Tradies – Why You Need It

How Google is helping tradies in business

While general SEO practices have evolved and become more complicated throughout the years, it has not lost relevance. In fact it’s become more relevant than ever before especially for small businesses and tradies given the trend and focus on local SEO.

Whether your trade business only services a small number of suburbs in your state or a larger scale region, here are some good reasons to incorporate local SEO to your marketing strategy.

Google has a soft spot for local businesses

It’s true. Whilst in the past Google has usually favoured big brands with good history and credibility, it also wants to give consumers what they really want, need and prefer – and that’s access to local businesses. And that’s you guys!

In recent times, Google has started to pave the way for small businesses to play in the same field as big companies with more emphasis on local search.

That is why local SEO has become more relevant in gaining new customers locally and investing in it could certainly lead to huge financial benefits for your business.

Customers want local targeted results

Consumers are more demanding and they want things to be more specific to them – and of course location plays a key part of this. No Sydney consumer wants to Google “local plumber” only to find one in China!

This has put more pressure on Google to work on delivering more targeted results – and that means making sure relevant local businesses like yours show up in these results.

A good local SEO strategy will therefore better connect local tradies to local consumers in the same local area. It’s win- win for everyone!

What actions can a tradie take to improve their local SEO

  1. Assess your current local SEO ranking.  Ultimately you want your business appearing in local Google search results for the areas you service.
  2. Get onto directories that can help improve your local SEO ranking. Check out Tradebusters Connect at www.tradebustersconnect.com.au which exclusively helps profile three top businesses by local area.
  3. Make sure your social media accounts reflect the areas your service. With Facebook and Twitter being so popular it is not unusual for consumers to seek local service providers using the search function tools on these platforms.

Need help in growing your trade business?

Contact us at Tradebusters for a FREE Tradie Help Consultation.

We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

Facebook for Tradies – 5 Smart Ways to Market Your Business Locally

Smart ways for tradies to market their business locally on Facebook

Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more

Websites for Tradies – How to Keep it Simple

Before the internet took over the world….

The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.

But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.

In 2012, surveys revealed that only 15% of consumers did not use the internet to search for a new business.
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How To Get Tradie Leads From Facebook

Ready to boost your business with Facebook advertising?

Facebook is one of the most powerful social media platforms around.

And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.

Maybe it’s something you also have been thinking about?

Here are some tips to consider in order to make your Facebook advertising more effective.

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3 Ways To Run A More Efficient Trade Business

Efficiency equals success

Let’s face it. You probably don’t have enough hours in the day.

So how would you like to gain a few extra hours a week…hey maybe even days?

Well, that my tradie friends comes down to one big thing. It’s finding those special tools, ways, things and solutions that make your business more efficient.

Check out these ideas to help you.

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Should I Do Google Adwords For My Trade Business?

How Google Adwords Can Help Your Business

If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.

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