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Internet Marketing

Is Internet Marketing Important To Local Businesses?

How to get more customers online

Are you running a local business? Do you question whether internet marketing is important for your success or not? Most marketers will agree that many local business owners still do not understand the benefits of having a focused online marketing strategy.

So let’s start with what happens when one needs a local service like a plumber, electrician or even an insurance broker? Where is the first place you start your search? Bet it’s the internet!

This common action alone tells you why just about every local business should be thinking about their internet marketing strategy.

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LinkedIn Strategies for Local Businesses

LinkedIn Strategies for Local Businesses

online channels to build your trade business

3 Brilliant Digital Marketing Strategies for Tradies

3 brilliant digital marketing strategies for tradies

Our increasingly digital and connected world means that it is essential for all businesses to take their marketing online, so here are some of the best digital marketing strategies tradies can use to reach more customers in their local area.
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Local SEO

Local SEO for Tradies – Why You Need It

How Google is helping tradies in business

While general SEO practices have evolved and become more complicated throughout the years, it has not lost relevance. In fact it’s become more relevant than ever before especially for small businesses and tradies given the trend and focus on local SEO.

Whether your trade business only services a small number of suburbs in your state or a larger scale region, here are some good reasons to incorporate local SEO to your marketing strategy.

Google has a soft spot for local businesses

It’s true. Whilst in the past Google has usually favoured big brands with good history and credibility, it also wants to give consumers what they really want, need and prefer – and that’s access to local businesses. And that’s you guys!

In recent times, Google has started to pave the way for small businesses to play in the same field as big companies with more emphasis on local search.

That is why local SEO has become more relevant in gaining new customers locally and investing in it could certainly lead to huge financial benefits for your business.

Customers want local targeted results

Consumers are more demanding and they want things to be more specific to them – and of course location plays a key part of this. No Sydney consumer wants to Google “local plumber” only to find one in China!

This has put more pressure on Google to work on delivering more targeted results – and that means making sure relevant local businesses like yours show up in these results.

A good local SEO strategy will therefore better connect local tradies to local consumers in the same local area. It’s win- win for everyone!

What actions can a tradie take to improve their local SEO

  1. Assess your current local SEO ranking.  Ultimately you want your business appearing in local Google search results for the areas you service.
  2. Get onto directories that can help improve your local SEO ranking. Check out Tradebusters Connect at www.tradebustersconnect.com.au which exclusively helps profile three top businesses by local area.
  3. Make sure your social media accounts reflect the areas your service. With Facebook and Twitter being so popular it is not unusual for consumers to seek local service providers using the search function tools on these platforms.

Need help in growing your trade business?

Contact us at Tradebusters for a FREE Tradie Help Consultation.

We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

Plumber Leads: 3 Ways to Get More Business

Got a plumbing business?

A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.

All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. Read more

Facebook for Tradies – 5 Smart Ways to Market Your Business Locally

Smart ways for tradies to market their business locally on Facebook

Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more

Three Clever Ways to Get Plumbing Leads Online

It’s True. Plumbers Need Online Marketing To Reach Customers

Telephone books and the Yellow Pages are fast becoming a forgotten relic in a digital age where online connectivity rules.

What does this mean for the tradie or plumber who is still trying to drum up business through traditional print media and has noticed the phone isn’t ringing as much as it used to?

It means they need to find ways to reach their leads online.

Fortunately, learning the ways of digital advertising isn’t that difficult, and in many cases, it can work out to be quite a bit cheaper than an advertisement in the local paper.

Here are three of the best ways to get started.
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Networking For Tradies

Yes…networking is also for tradies!

Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.

That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.

Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.

Below are some ways you can network as a tradie:

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How To Get Tradie Leads From Facebook

Ready to boost your business with Facebook advertising?

Facebook is one of the most powerful social media platforms around.

And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.

Maybe it’s something you also have been thinking about?

Here are some tips to consider in order to make your Facebook advertising more effective.

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Should I Do Google Adwords For My Trade Business?

How Google Adwords Can Help Your Business

If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.

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