local marketing

Where to List My Business in Sydney | Local Marketing

Where to list your business online?

Local area marketing is a cost-effective solution that targets a specific location for attracting new leads and helps to increase brand exposure within the local community.

For a lot of Sydney businesses operating in the service industry such as plumbers, painters, builders, and real estate agents, local area marketing is an extremely important tool for reaching highly targeted leads. When developing a marketing plan, the local community is where you can get the most bang for every marketing buck.

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Successful Sales

How a Tradie Can Eliminate Time-Wasting Customers

Aaron Kemp from Max My Profit,  shares what you need to know

How many of you tradespeople waste countless amounts of hours quoting for jobs to people – where you weren’t going to get the job in the first place.

Do me a favour over the next 4 weeks add up the number of hours you spend quoting on jobs that you didn’t win.

We have all done it as we are too scared to lose business and well our time isn’t valuable anyway. Or is it?

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Google My Business work for tradies

Google Adwords for Tradies – Does it Work?

Google Adwords for tradies – Should you try it?

Google AdWords, now called Google Ads, is the search engine giant’s cash cow. Without the popular advertising platform, Google would not be the corporate behemoth it is today.

Google Ads is obviously working in Google’s favour, but does  Google Adwords provide enough value for tradies to make it worth their while for drumming up new business? Read more

Google My Business work for tradies

Google My Business for Tradies – Does it Work?

How to make Google My Business work for tradies?

When Google + closed its doors, local business started looking for alternative online solutions to promote their business, and this is where Google My Business (GMB) steps in. In a past life, Google My Business was known as Google Local Places, which is a big clue about who will get the most benefit out of the product.

When a business opens a Google My Business (GMB) account, a page is automatically created. Like Google +, the GMB page is designed to act as a social profile for your business. You can share information such as business hours, contact information, a local map for directions, and a lot more. Read more

Finance and Loans for Tradie

Finance and Loans for Tradies- Are Cash Jobs Really Worth It?

Cash is king or is the king dead?

For some tradies in business, sometimes cash doesn’t quite make it to the bank business account or financial accounts…

It seems from an initial perspective that this cash is beneficial in a number of ways. Yes it is great to have cash in your pocket with immediate purchasing power. Whilst this cash can be used for a bite to eat, buy whatever you need, clothes, or for a short break somewhere. Sometimes there is the view that the taking of the cash means a reduction in turnover which in turn reduces profit and taxes.

But there is a downside and it tends to comes much much later in a number of ways. Usually the first thing is you need to go to the bank for a loan or to roll over your existing facilities with the bank. The result here is you fail to get approval from the bank or the interest rate you are offered by the bank seems too high. In some cases we are seeing people pay between 3% to 5% more than they should for their business funds because their financial accounts from their accountant do not show a strong ability to service the loan facilities you require.
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Internet Marketing

Is Internet Marketing Important To Local Businesses?

How to get more customers online

Are you running a local business? Do you question whether internet marketing is important for your success or not? Most marketers will agree that many local business owners still do not understand the benefits of having a focused online marketing strategy.

So let’s start with what happens when one needs a local service like a plumber, electrician or even an insurance broker? Where is the first place you start your search? Bet it’s the internet!

This common action alone tells you why just about every local business should be thinking about their internet marketing strategy.

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Top 3 Tips for Tradies! How to Get Paid Quickly by Customers

Terms and Conditions of Trade, contracts, tips and more

As someone who speaks to tradies regularly I bet I can guess what the worst part of your week is…. Having to chase up your outstanding accounts. It can be a time consuming and pointless exercise where you end up feeling frustrated and powerless right?

The good news is that if you don’t like the hassle of chasing bad debts there is some light at the end of the tunnel. Implement these three tips and get on with what you do best – making money, not chasing it!

1. Put a contract (Terms and Conditions of Trade) in place and get it signed by both parties

The number 1 reason tradies have trouble when chasing their debts is from doing business on a handshake. The days of the old handshake are, regrettably, long-gone. By putting in place a set of Terms and Conditions of Trade that sit on the back of your quote, for example, you have a legally binding contract that you can fall back on if things go pear-shaped. The Terms and Conditions of Trade contract should set out the rules of doing business with you and the consequences (your leverage) if the rules are broken – ie. Your client doesn’t pay. You need to think of your business as a bank, start acting like one. It’s amazing how quickly you will become a priority to pay.

2. Get  job variations agreed to in writing

The main cause of disputes for tradies happens when the client or their partner asks you to do additional work to the original quote. Feeling they need to maintain the “goodwill” status quo the tradie proceeds to carry out the extra work on a verbal authorisation. When the client gets the invoice for the additional work it turns into a “he said-she said” argument on what was and wasn’t authorised and what was included and excluded from the original quote. A paper trail is always best!

3. The early bird gets the worm

If you have a debtor who is refusing to pay, after having sent the invoice and a friendly reminder, you need to escalate quickly. The quicker you take action, the more likely you are to get paid. Point out a reasonable time frame and deadline to your debtor for payment and the consequences if they fail to meet the deadline. If and when the deadline expires you need to act immediately and escalate to a debt collection agency.

As a tradie in business, if you can stick to this formula, you will be able to watch your cash flow grow and your free time return.

Need Help In Growing Your Trade Business?

Contact us at Tradebusters for a FREE Tradie Help Consultation. We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

promote your accounting business

How to Promote Your Business For Success

The value of marketing your business right

Marketing your business is crucial regardless of the type of business you are, a  local tradie or even a small book-keeper.

By marketing and promoting your business right, new and existing customers will see the value in your services to try you, come back again and even refer you. It all comes down to identifying cost effective methods of promoting your business so that you can deliver the right message.

And so what is a good right message to consider promoting? Top of our list is, showing customers that YOUR business is the answer to helping SOLVE their problem.

So how can you promote your business?

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The Dos and Don'ts of Content Marketing

Small Business Marketing Help – The Do’s and Don’ts of Content Marketing