Marketing Trends Dominating Your Business
What could work for your business?
As most businesses have executed a good part of their marketing strategies, we now take a look what has been working and what could work for your business.
3 Challenges of Promoting Your Trade Business Online
Online Advertising Watch Outs
If you are a tradesman, one of the best ways to get more customers is by advertising your services online. This will help you reach more customers and not to mention help you build online trust.
Using search engine optimisation, pay-per-click, email marketing, and social media marketing are just some of the best ways for you to establish online presence for your trade website.
However, online advertising doesn’t come without its challenges.
Here are some you should be ready for.
Tradies Tips: The Power of Newsletters
How Newsletters Can Help Your Business
No matter how many new online marketing strategies there are right now, you still can’t overlook the importance of email marketing for your trade business.
Sending out newsletters regularly is a foolproof way to keep your audience interested and increase the engagement and traffic of your website.
Below are a few questions you may have about email marketing and their rightful answers.
Get Your Tradie Business On Google Local Maps
Why get your business onto Google Maps
Want a fast way to get your trade business noticed in your local area on Google, and without spending a cent?
It’s claiming your business listing on Google Local Maps!
Being part of the Google community and listing your business under Google My Business not only gets you in front of local customers but it also has SEO benefits. This is because Google will most likely display your business in local search results.
If you’re an established trade business already then Google will likely have you on their list but for new businesses and new locations, then it is imperative that you check that your business is listed.
Get your trade business exposure on Google local
Here is a step-by-step guide on adding your business to Google Maps:
1. Go to Google My Business. Click “Get on Google.”
2. Input your business name and address in the Search Box.
3. Select or Add your Business. You should check to see if your business appears on any of the listed suggested results. If not then choose “Add your Business” then provide the necessary details.
It is best to decide on how you want your business Name-Address-Phone Number (NAP) to appear across the internet. Remember that consistency is crucial.
Always remember that Google prefers more specific and accurate answers. It will be able to classify and display your business if you provide the right information.
Remember that category selection is also important. Make sure that it matches what you offer. Google will categorise your business and the type of search query it will match your listing with.
There should be preset Categories or keywords provided for different industries.
4. Next, make sure that Google verified your business. It will confirm your business location which requires around 1-2 weeks for a postcard with verification PIN.
5. Lastly, confirm your business. Then you are all set!
Need Help In Growing Your Trade Business?
Contact us at Tradebusters for a FREE Tradie Help Consultation. We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.
How Your Tradie Story Could Be Your Best Marketing Tool
Get Personal With Your Customers
There are many tradies unable to answer what their “story” is.
Your story can have incredible branding value especially if it communicates your ethics, mission and values as a business operator.
A compelling story can be an important bridge to getting you new customers and keeping them.
Why Tradies Should Go Paperless and Cashless
Saving Money and Be Efficient
These days many tradies are going paperless and cashless. Why?
Aside from saving lots of money, and paper, it can also improve your business operations and cashflow.
Find out how right here.
3 Ways For Tradies To Screen Customers Over the Phone
Why The First Phone Call Matters
As a trade business owner, you probably spend a lot of “unpaid” time meeting potential customers to quote on jobs that you never win. Some tradies will spend half a day travelling to a client, only to realise within minutes of arrival that the client is not an “ideal fit.”
Social Media To-Do List for Tradies
Social media success for tradies
All tradesmen know that aside from word-of-mouth advertising, the best way for them to reach as many customers as possible is through online marketing.
Yet many tradies focus far too much of their time and efforts on their website. They forget that thousands of their customers are interacting on social media every single day.
This makes social media a valuable place to be for any trade business to build their brand.
Below are some points to prioritise if you are considering social media for your business. Here are 4 tips to help you:
I’m A Tradie. Why Do I Need Social Media?
I’m A Tradie. Why Do I Need Social Media?
Like most tradies you probably rely on a few key sources of marketing to drive customers to your business, like:
- Online directories and trade portals like Yellow Pages and True Local
- Local advertising
- Word of mouth referrals
But with more and more customers being active on social media like Facebook, Twitter and Instagram, now is as good as a time as any to harness the power of social media to get more clients online. And yes, even for a tradie, whether you be a local plumber, builder or painter.
Do Locals Trust My Tradie Business?
3 Ways To Promote Trust as Your Brand
Trust is important in business especially in the trade industry where great customer relationships based on trust can lead to more referrals and revenues.
So why not make “trust” part of your brand as a business operator?
By doing so, you set yourself apart from the competition and will end up with more loyal customers
So how can you create a brand that promotes trust?
