How Google is helping tradies in business
While general SEO practices have evolved and become more complicated throughout the years, it has not lost relevance. In fact it’s become more relevant than ever before especially for small businesses and tradies given the trend and focus on local SEO.
Whether your trade business only services a small number of suburbs in your state or a larger scale region, here are some good reasons to incorporate local SEO to your marketing strategy.
Google has a soft spot for local businesses
It’s true. Whilst in the past Google has usually favoured big brands with good history and credibility, it also wants to give consumers what they really want, need and prefer – and that’s access to local businesses. And that’s you guys!
In recent times, Google has started to pave the way for small businesses to play in the same field as big companies with more emphasis on local search.
That is why local SEO has become more relevant in gaining new customers locally and investing in it could certainly lead to huge financial benefits for your business.
Customers want local targeted results
Consumers are more demanding and they want things to be more specific to them – and of course location plays a key part of this. No Sydney consumer wants to Google “local plumber” only to find one in China!
This has put more pressure on Google to work on delivering more targeted results – and that means making sure relevant local businesses like yours show up in these results.
A good local SEO strategy will therefore better connect local tradies to local consumers in the same local area. It’s win- win for everyone!
What actions can a tradie take to improve their local SEO
- Assess your current local SEO ranking. Ultimately you want your business appearing in local Google search results for the areas you service.
- Get onto directories that can help improve your local SEO ranking. Check out Tradebusters Connect at www.tradebustersconnect.com.au which exclusively helps profile three top businesses by local area.
- Make sure your social media accounts reflect the areas your service. With Facebook and Twitter being so popular it is not unusual for consumers to seek local service providers using the search function tools on these platforms.
Need help in growing your trade business?
Contact us at Tradebusters for a FREE Tradie Help Consultation.
We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.
Smart ways for tradies to market their business locally on Facebook
Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more
Are customers wasting your time?
Being a tradie comes with its benefit as well as its drawbacks. One of the major challenges every tradie faces is time management, especially in an industry where giving “Free Quotes” is expected.
The problem with free quotes is they’re FREE. And because they’re free, it allows customers to use and even abuse your time.
Sadly, “time wasting” customers cannot be detected automatically.
So, how can you ensure you do not waste your time with customers that are just “fishing around”?
As a tradie, one of the necessary things to do is screen your potential customers carefully.
Yes…networking is also for tradies!
Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.
That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.
Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.
Below are some ways you can network as a tradie:
Boost customer offers and sales!
Competition is fierce for all types of businesses including for tradies. And that is why having a range of cool special offers could be a great way to entice new customers and encourage repeat customers and referrals.
Here are some ways you can do this.
Ready to boost your business with Facebook advertising?
Facebook is one of the most powerful social media platforms around.
And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.
Maybe it’s something you also have been thinking about?
Here are some tips to consider in order to make your Facebook advertising more effective.
Efficiency equals success
Let’s face it. You probably don’t have enough hours in the day.
So how would you like to gain a few extra hours a week…hey maybe even days?
Well, that my tradie friends comes down to one big thing. It’s finding those special tools, ways, things and solutions that make your business more efficient.
Check out these ideas to help you.
How Google Adwords Can Help Your Business
If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.