I’m A Tradie. Why Do I Need Social Media?
Like most tradies you probably rely on a few key sources of marketing to drive customers to your business, like:
- Online directories and trade portals like Yellow Pages and True Local
- Local advertising
- Word of mouth referrals
But with more and more customers being active on social media like Facebook, Twitter and Instagram, now is as good as a time as any to harness the power of social media to get more clients online. And yes, even for a tradie, whether you be a local plumber, builder or painter.
Think about it! Customers have so many choices when it comes to selecting tradies in today’s highly competitive space. And this means you need to find a way to get cut-through.
Social media is proving to be one of those ways which makes it a great opportunity for your trade business!
Let’s go into two reasons for why you need to consider social media:
Potential to get your business to go locally viral
That’s the power of great, great social media!
By having a social media account you not only get exposure to what others are looking for locally but you can offer your services to them and share your work.
You will be surprised what can go locally viral like:
- Before and after pictures of your work
- Showing how much money you saved a client on a job
- Pictures of you and your team and even your customers.
Not to mention, social media can help build that extra level of credibility with those that see you online.
Get your business recommended online
Social media is a way for locals to share their experiences with others and offer recommendations to great and trustworthy tradies. So, if you have raving customers, they will certainly support you online and through social media.
Those customers are more likely to share your posts with their friends meaning greater exposure and reach for your business.
In a way, this makes social media a great online “referral” tool and we all know how valuable quality referrals are!
So it’s no surprise that both large corporates and small local businesses are investing in social media as a way to build trust, gain more quality customers and referrals and build their business.
Are you ready to as well?