Social Media and Tradies
It is a fact that social media shaped both our personal and business lives in the last 10 years. It is a very powerful tool that can you can leverage on as a tradie. With the proper platform and the correct use many tradies found success with it. The use of social media in Australia is at a record high and data suggest that it will only increase further in the years to come. It only makes sense for you as a tradie to leverage on it since it is the perfect vehicle to reach more clients.
3 brilliant digital marketing strategies for tradies
Our increasingly digital and connected world means that it is essential for all businesses to take their marketing online, so here are some of the best digital marketing strategies tradies can use to reach more customers in their local area.
“I’m OK, I have insurance in my Super fund”
This is something really common that I hear from tradies. Most of you probably have a Super fund account with CBUS or something similar. It is great that these super funds provide some insurance inside super but I’m worried about 3 key areas: Read more
How Google is helping tradies in business
While general SEO practices have evolved and become more complicated throughout the years, it has not lost relevance. In fact it’s become more relevant than ever before especially for small businesses and tradies given the trend and focus on local SEO.
Whether your trade business only services a small number of suburbs in your state or a larger scale region, here are some good reasons to incorporate local SEO to your marketing strategy.
Google has a soft spot for local businesses
It’s true. Whilst in the past Google has usually favoured big brands with good history and credibility, it also wants to give consumers what they really want, need and prefer – and that’s access to local businesses. And that’s you guys!
In recent times, Google has started to pave the way for small businesses to play in the same field as big companies with more emphasis on local search.
That is why local SEO has become more relevant in gaining new customers locally and investing in it could certainly lead to huge financial benefits for your business.
Customers want local targeted results
Consumers are more demanding and they want things to be more specific to them – and of course location plays a key part of this. No Sydney consumer wants to Google “local plumber” only to find one in China!
This has put more pressure on Google to work on delivering more targeted results – and that means making sure relevant local businesses like yours show up in these results.
A good local SEO strategy will therefore better connect local tradies to local consumers in the same local area. It’s win- win for everyone!
What actions can a tradie take to improve their local SEO
- Assess your current local SEO ranking. Ultimately you want your business appearing in local Google search results for the areas you service.
- Get onto directories that can help improve your local SEO ranking. Check out Tradebusters Connect at www.tradebustersconnect.com.au which exclusively helps profile three top businesses by local area.
- Make sure your social media accounts reflect the areas your service. With Facebook and Twitter being so popular it is not unusual for consumers to seek local service providers using the search function tools on these platforms.
Need help in growing your trade business?
Contact us at Tradebusters for a FREE Tradie Help Consultation.
We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.
Trading terms and conditions: Clear and concise terms and conditions are important to your business
Your potential clients need to understand what is expected of them when they choose you as their professional tradesman. How do you help them to understand the concept of payment for your services and use of your business website? You hire professionals to help you create your trading terms and conditions documentation. Without clear documentation and information, clients and potential clients can take advantage of you, which will hurt your income as well as your business credibility. Read more
Every year rings in new trends in home renovations, just like it sparks New Year’s resolutions. Tradies have to be prepared for what’s up-and-coming or trending as these changes come about. It’s vital to your business to understand the latest trends in home extensions: indoor-outdoor rooms. These projects provide you with a new income opportunity and add to your versatility, credibility and reliability in your local area.
Indoor-outdoor spaces encompass any area that connects to the home and give the homeowner outdoor living options. The designs for creating this type of space can be some combination of functional, aesthetic, and relaxing. If you are looking to grow your business, the following trending indoor-outdoor renovation projects should be on your checklist. Read more
Did you know marketing your trade business locally can be easy and inexpensive?
Everyday you are on-the-job is a golden opportunity to market your tradie services to the local community. Don’t waste it!
You are in the right place at the right time and with these simple techniques you can maximise your return on time and your marketing dollar.
Are you a tradie in business? Check out our tips!
As a leading tradesmen service provider, Tradebusters works with hundreds of trade businesses across Australia, connecting them with homeowners for all home repair and renovation jobs.
We also power a Top 3 Local Choice business directory called Tradebusters ® Connect, where we help lift the profile of a range business owners including tradies, finance and real estate professionals.
We share below our tips to help other tradespeople succeed in business. Some of these were published in the Sydney Morning Herald- My Small Business Section on 20 August 2013.
On the inside with Aaron Kemp, Max My Profit
You may be a genius at using the tools of your trade, but is your level of expertise equating to extra profits, or do you seem to be working more hours just to break even?
As a tradie, you’re probably happiest when you’re out in the field with things to build, fix, or tear down. You’re used to getting things done, and you love getting your hands dirty. However, when you’re in front of the computer wrestling with a spreadsheet, or you’ve been told to learn “The Facebook,” to get more leads, things can get as clear as mud.