3 Ways To Promote Trust as Your Brand
Trust is important in business especially in the trade industry where great customer relationships based on trust can lead to more referrals and revenues.
So why not make “trust” part of your brand as a business operator?
By doing so, you set yourself apart from the competition and will end up with more loyal customers
So how can you create a brand that promotes trust?
Here are three quick ways:
Get onto social media and share
Social media is a powerful force in building your brand as a trusted business operator.
It could simply be sharing pictures of your work, (before and after are great) as well as customer testimonials.
Be credible and sincere in your posts.
Don’t just make it about money
Are you involved in community and charitable events?
Communicating these via your website and social media is a great way to strengthen your “trust” brand.
People these days value businesses that are serving the community sincerely.
“It’s about you, not me”
Customers all want someone that really cares about solving their problem.
And you need a way to get this across to them. Writing blogs on common household problems and how to solve these is one way.
Also don’t be afraid to share with customers your passion as a trades professional and why you went into business.
A powerful “About Us” Page on your website can help you here.