Online Advertising Watch Outs
If you are a tradesman, one of the best ways to get more customers is by advertising your services online. This will help you reach more customers and not to mention help you build online trust.
Using search engine optimisation, pay-per-click, email marketing, and social media marketing are just some of the best ways for you to establish online presence for your trade website.
However, online advertising doesn’t come without its challenges.
Here are some you should be ready for.
Stiff online competition
With over 50% of the population online, you can expect to encounter a lot of competitors from other businesses also trying to win business online.
Find out how much local competition you have. The most important thing you can do when advertising is show your point of difference from the competition. Your goal is to be totally remembered!
Lead fee charges can get expensive
Paying lead fees to local trade portals can get very expensive, especially if
- The same lead is going out to multiple businesses
- You are not successful in winning the jobs due to such high competition.
It’s important to evaluate if it is delivering a return on investment and that you are not simply wasting your time quoting on a lot of jobs that you don’t win.
Maintaining consistency and cost management
Consistency is key to building your online presence but this can also get costly. Try and explore an online presence solution that is complete and affordable. Tradebusters Connect for example offers a Top 3 local business pick accreditation as part of its online presence solution which helps tradies get more local exposure.