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promote your accounting business

How to Promote Your Business For Success

The value of marketing your business right

Marketing your business is crucial regardless of the type of business you are, a  local tradie or even a small book-keeper.

By marketing and promoting your business right, new and existing customers will see the value in your services to try you, come back again and even refer you. It all comes down to identifying cost effective methods of promoting your business so that you can deliver the right message.

And so what is a good right message to consider promoting? Top of our list is, showing customers that YOUR business is the answer to helping SOLVE their problem.

So how can you promote your business?

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The Dos and Don'ts of Content Marketing

Small Business Marketing Help – The Do’s and Don’ts of Content Marketing

LinkedIn Strategies for Local Businesses

LinkedIn Strategies for Local Businesses

lead generation

5 Lead Generation Strategies That Work for Tradies

Are you falling behind your competition?

Are your current lead generation, marketing, and promotional strategies working to help you build and grow your tradie business? If not, read on….  Read more

lead generation

Small Business Marketing Tips: 4 Ways To Grow Your Local Business

Social Media Tips for Tradies

Social Media Tips for Tradies

Social Media and Tradies

It is a fact that social media shaped both our personal and business lives in the last 10 years. It is a very powerful tool that can you can leverage on as a tradie. With the proper platform and the correct use many tradies found success with it. The use of social media in Australia is at a record high and data suggest that it will only increase further in the years to come. It only makes sense for you as a tradie to leverage on it since it is the perfect vehicle to reach more clients.

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Local SEO

Local SEO for Tradies – Why You Need It

How Google is helping tradies in business

While general SEO practices have evolved and become more complicated throughout the years, it has not lost relevance. In fact it’s become more relevant than ever before especially for small businesses and tradies given the trend and focus on local SEO.

Whether your trade business only services a small number of suburbs in your state or a larger scale region, here are some good reasons to incorporate local SEO to your marketing strategy.

Google has a soft spot for local businesses

It’s true. Whilst in the past Google has usually favoured big brands with good history and credibility, it also wants to give consumers what they really want, need and prefer – and that’s access to local businesses. And that’s you guys!

In recent times, Google has started to pave the way for small businesses to play in the same field as big companies with more emphasis on local search.

That is why local SEO has become more relevant in gaining new customers locally and investing in it could certainly lead to huge financial benefits for your business.

Customers want local targeted results

Consumers are more demanding and they want things to be more specific to them – and of course location plays a key part of this. No Sydney consumer wants to Google “local plumber” only to find one in China!

This has put more pressure on Google to work on delivering more targeted results – and that means making sure relevant local businesses like yours show up in these results.

A good local SEO strategy will therefore better connect local tradies to local consumers in the same local area. It’s win- win for everyone!

What actions can a tradie take to improve their local SEO

  1. Assess your current local SEO ranking.  Ultimately you want your business appearing in local Google search results for the areas you service.
  2. Get onto directories that can help improve your local SEO ranking. Check out Tradebusters Connect at www.tradebustersconnect.com.au which exclusively helps profile three top businesses by local area.
  3. Make sure your social media accounts reflect the areas your service. With Facebook and Twitter being so popular it is not unusual for consumers to seek local service providers using the search function tools on these platforms.

Need help in growing your trade business?

Contact us at Tradebusters for a FREE Tradie Help Consultation.

We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

Facebook for Business – 3 Ways to Generate Leads

How to use Facebook for business and generate leads

Whatever your take on Facebook, there’s no denying the power it can wield for attracting leads to a business. With so much marketing potential for so little outlay, it’s hard to understand why every business isn’t yet on Facebook. If you’re thinking about finally taking the plunge, here’s a little about Facebook can work to bring in more leads to your organisation.

Create a business page

To start attracting traffic to your business you will need what is called a business page. Basically, it’s the equivalent of a profile for an individual, but for your business. On the page you can create posts just like you would on a normal Facebook profile, as well provide more information about your company, promote special offers, and list contact details and opening times. Your followers will also be able to post reviews about your business if you so choose to enable that feature.

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Painter’s Leads: 3 Ways to Get More Business

Are you a painter looking for more clients?

All businesses need a strategy to get leads, which also includes a Sydney painting businesses. Without fresh leads coming in every day, a steady stream of paying customers to a painting business can dry up fast.

While the rise of the Internet has, in some ways, made it easier to market a business, it can pose fresh challenges to business owners who are used to the more traditional forms of advertising. To help these organisations out, we have compiled this list of quick tips painters can use to keep their phones ringing hot. Read more