Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more
Financial institutions seem to want more and more proof of income these days, which can make it tough on self-employed tradespeople who haven’t been in business by themselves for very long, or their financial records are a little out of date. Read more
A thriving trade business depends on good quality leads coming in day and day out. Without qualified leads, work can be hard to come by, but if you’re a builder or other type of tradie, what’s the best way to secure good leads, so you always have a new job every day of the week?
Here are a few ideas you can use to keep the phones ringing and keep the paycheques rolling in.
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With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.
Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.
SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.
Here are a few SEO tips you can use to help your site beat out the competition:
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A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.
All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. Read more
All businesses need a strategy to get leads, which also includes a Sydney painting businesses. Without fresh leads coming in every day, a steady stream of paying customers to a painting business can dry up fast.
While the rise of the Internet has, in some ways, made it easier to market a business, it can pose fresh challenges to business owners who are used to the more traditional forms of advertising. To help these organisations out, we have compiled this list of quick tips painters can use to keep their phones ringing hot. Read more
Whatever your take on Facebook, there’s no denying the power it can wield for attracting leads to a business. With so much marketing potential for so little outlay, it’s hard to understand why every business isn’t yet on Facebook. If you’re thinking about finally taking the plunge, here’s a little about Facebook can work to bring in more leads to your organisation.
To start attracting traffic to your business you will need what is called a business page. Basically, it’s the equivalent of a profile for an individual, but for your business. On the page you can create posts just like you would on a normal Facebook profile, as well provide more information about your company, promote special offers, and list contact details and opening times. Your followers will also be able to post reviews about your business if you so choose to enable that feature.
If you work as a tradie, it’s important to have Public Liability Insurance in place. This is also one of the most well-known types of insurance. But what about Product Liability Insurance and why would it apply when you’re not actually manufacturing any products? For a lot of tradies, this is also an essential form of cover and for this reason it’s good to find out more about the definition of Product Liability Insurance and what it does for you.
Local area marketing is a cost-effective solution that targets a specific location for attracting new leads and helps to increase brand exposure within the local community.
For a lot of Sydney businesses operating in the service industry such as plumbers, painters, builders, and real estate agents, local area marketing is an extremely important tool for reaching highly targeted leads. When developing a marketing plan, the local community is where you can get the most bang for every marketing buck.
How many of you tradespeople waste countless amounts of hours quoting for jobs to people – where you weren’t going to get the job in the first place.
Do me a favour over the next 4 weeks add up the number of hours you spend quoting on jobs that you didn’t win.
We have all done it as we are too scared to lose business and well our time isn’t valuable anyway. Or is it?
