Technologies improve constantly but there are some marketing trends that won’t go away. As we get into another year, all tradies in business need to make sure they stay as relevant as ever before online.
So what relevant for tradie marketing now?
Are you looking for ways to grow your tradie business and get more customers picking you up?
Standing out online is your answer!
Like most tradies you probably rely on a few key sources of marketing to drive customers to your business, like:
But with more and more customers being active on social media like Facebook, Twitter and Instagram, now is as good as a time as any to harness the power of social media to get more clients online. And yes, even for a tradie, whether you be a local plumber, builder or painter.
There are many tradies unable to answer what their “story” is.
Your story can have incredible branding value especially if it communicates your ethics, mission and values as a business operator.
A compelling story can be an important bridge to getting you new customers and keeping them.
All tradesmen know that aside from word-of-mouth advertising, the best way for them to reach as many customers as possible is through online marketing.
Yet many tradies focus far too much of their time and efforts on their website. They forget that thousands of their customers are interacting on social media every single day.
This makes social media a valuable place to be for any trade business to build their brand.
Below are some points to prioritise if you are considering social media for your business.
As a trade business owner, you probably spend a lot of “unpaid” time meeting potential customers to quote on jobs that you never win. Some tradies will spend half a day travelling to a client, only to realise within minutes of arrival that the client is not an “ideal fit.”
Want a fast way to get your trade business noticed in your local area on Google, and without spending a cent?
It’s claiming your business listing on Google Local Maps!
No matter how many new online marketing strategies there are right now, you still can’t overlook the importance of email marketing for your trade business.
Sending out newsletters regularly is a foolproof way to keep your audience interested and increase the engagement and traffic of your website.
Below are a few questions you may have about email marketing and their rightful answers.
If you are a tradesman, one of the best ways to get more customers is by advertising your services online. This will help you reach more customers and not to mention help you build online trust.
Using search engine optimisation, pay-per-click, email marketing, and social media marketing are just some of the best ways for you to establish online presence for your trade website.
However, online advertising doesn’t come without its challenges.
Here are some you should be ready for.
While online marketing has been on the rise since the innovation of technology and the internet, traditional marketing is still undoubtedly alive and kicking especially for the local tradie.
Below are four traditional marketing methods still relevant for helping your business grow.
