Let’s face it. You probably don’t have enough hours in the day.
So how would you like to gain a few extra hours a week…hey maybe even days?
Well, that my tradie friends comes down to one big thing. It’s finding those special tools, ways, things and solutions that make your business more efficient.
Check out these ideas to help you.
Facebook is one of the most powerful social media platforms around.
And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.
Maybe it’s something you also have been thinking about?
Here are some tips to consider in order to make your Facebook advertising more effective.
Competition is fierce for all types of businesses including for tradies. And that is why having a range of cool special offers could be a great way to entice new customers and encourage repeat customers and referrals.
Here are some ways you can do this.
In business, trust is not just helpful, rather it’s essential. Without trust, customers have no basis to believe that your quality of work, price quotes, and deadlines are what you say they are.
For the majority of people, they want to be straightforward when planning, executing and completing a project with a tradie – whether it’s a small plumbing maintenance job or a complete new home build. Read more
Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.
That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.
Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.
Below are some ways you can network as a tradie:
The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.
But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.
Various surveys reveal that only 15% of consumers did not use the internet to search for a new business.
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Telephone books and the Yellow Pages are fast becoming a forgotten relic in a digital age where online connectivity rules.
What does this mean for the tradie or plumber who is still trying to drum up business through traditional print media and has noticed the phone isn’t ringing as much as it used to?
It means they need to find ways to reach their leads online.
Fortunately, learning the ways of digital advertising isn’t that difficult, and in many cases, it can work out to be quite a bit cheaper than an advertisement in the local paper.
Here are three of the best ways to get started.
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If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.
Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more
With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.
Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.
SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.
Here are a few SEO tips you can use to help your site beat out the competition:
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