We are now several months into 2016 and a number of marketing trends are making their mark this year. As most businesses have executed a good part of their marketing strategies, we now take a look what has been working and what could work for your business.
Building a solid client base is key to the survival and growth for most business owners, big or small.
To do this, requires having a strategy to find new customers as well as developing strong referral partnerships that can bring you more regular clients.
We list down three ways to grow your client base.
Successful marketing for small business is changing. From Google to Facebook there seems to be more emphasis on location-based marketing.
Why? Because locals love searching, buying and supporting local business owners mean conversions are likely to be much higher.
Even before digital technology, consumers were already targeted based on their location with letterbox drops and flyers. And in the digital world, it is no different in trying to find and market to your locals, whether you’re a tradie and local professional service provider.
Here are 3 ways how location-based marketing can help your business.
As a tradie, building credibility is essential in winning over new customers. And in addition, there is the added challenge of standing out from all the local competition.
And that’s where social media platforms like Facebook can give you the extra needed “edge” to get customers over the line.
It can also be a valuable lead generation platform in connecting directly with your local target audience.
So why use Facebook to grow your trade business?
Running a local business requires understanding what other businesses are doing online and simply keeping up!
So what are other local businesses doing more off right now?
We list three keys areas where there seems to be more focus on at present and so may be worth considering with your online marketing strategies.
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Marketing mistakes are inevitable no matter how big or small your business is. However, the challenge is even greater for start-ups since they still do not have a benchmark to compare which strategies work or not.
We have come up with a list of marketing mistakes to avoid, helping you push your business forward without the added expense.
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Remember in 2014 when the Federal government proposed a $7 GP fee to end free doctors visits? Whilst it ended up being dropped, one of the reasons for proposing it was to end deemed “unnecessary” visits and people showing up to a doctor simply for being sick of work (you know what we mean!).
Now, this got us thinking. Would tradies charging homeowners a nominal fee for “on-site visits and quotes” help put an end to deemed “non- serious” customers, which presently is costing the average tradie hundreds of dollars per week?
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Have you ever wondered why some tradies are extremely successful in winning over clients and turning them into loyal raving fans?
Firstly, it is nothing to do with price! So let’s get that out of the way.
And I would even go as far as saying, it doesn’t have much to do with doing a “good” job. After all many high quality tradies still fail to leave customers thinking “wow”.
So what gets them talking and referring? It’s tradies with the “wow” factor! Read more
There are lots of online marketing options out there to choose from. It’s not something you can jump into without research.
Each marketing campaign is different in terms of approach, cost and effectiveness and your role is to make an informed decision on what is right for you.
We list 3 good questions to ask yourself when considering your online marketing campaign.
GeoOp and Tradebusters® have joined forces to help Australian tradies in business.
GeoOp (GEO), a mobile workforce software company, has paired up with consumer based marketplace Tradebusters to deliver business support to Australian tradespeople.
