New Year Marketing Tips For Tradies

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Increase Sales By Marketing for the Seasons

As a tradie, and in an industry that is highly competitive, you have to stay on top of your game regardless of the season.

This means looking at opportunities to drive more sales, based on seasons, holidays and what is happening in your local area.

Since we are approaching the latter part of the year, it is all about the Christmas season and New Year period. For a tradie, it is usually peak work season, until about mid- December, and then picking up again in early January.

And for home-owners, this is usually the time of year where they are planning and budgeting for next year’s home improvement projects.  

From a tradie marketing perspective, it therefore makes it an ideal time to reach out to your target audience.

Here are some tips on how to refocus your marketing campaign to gain new sales opportunities for next year.

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5 Ways to Fund Your Trade Business

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Financing Options For Your Startup

Setting up a trade business is a great opportunity to earn more and also have your own freedom. But getting started can be challenging, especially in securing capital to purchase what you need and to set-up a viable operation. It is a common problem for any new start-up and unfortunately many businesses fail in the early years due to lack of funding.

Here are five ways to help fund your business and get some extra capital.

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How to Get A Trades Business Started

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Planning On Being a Trade Business Owner?

Starting up your own trades business is an attractive proposition – be your own boss, keep all the profits, take holidays when it suits you, run your business from home, the list goes on! The advantages are certainly in your favour but even with the best intentions, it can be difficult to know where to begin.

We’ve put together a few quick tips to help you get started.
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Preparing a Business Plan for Your Trade Business

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Have you got a business plan for your tradie business?

If you don’t, or if you’re starting a new business, it’s worth considering and pretty much essential to have a business plan in place so you know where you are heading. We’ve collated some of the best advice we could find so you can prepare your own business plan.
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Small Businesses in Australia Are Failing: Here’s Why

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What’s Happening to Small Business in Australia

Australia’s major shopping hubs are filling up with lease signs. Whereas the country is best known for its small businesses – accounting for 97% of all businesses – shops are closing at an alarming rate. According to the figures from the Australian Bureau of Statistics, around 60% of small businesses shut down within three years of operation.
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3 Top Trade Directories To Promote Your Business

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Promote Your Trade Now!

Being listed on a trade directory is one of the best ways to get publicity for your business.

As a tradie, you may not have the time or a huge advertising and business development budget to generate regular leads so this is also where online trade directories can help.

Coupled with the advantages of the internet, and consumers relying more and more on these platforms to source local businesses, online trade directories are now in the best position to help you achieve the exposure you need.

Read on to find out the top trade directories in the country and their differences.
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Top Five Reasons To Get Public Liability Insurance before Stepping On Site

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Why Public Liability Insurance is Important

Tradies and contractors would all agree that working on site can be hazardous at times – there’s always a lot going on and sometimes things do go wrong. Of course you need to insure yourself and your employees but if anyone else comes to harm as a result of the day-to-day running of your business, public liability insurance protects you, your business and your personal assets.

No one likes to think about the worse case scenario but public liability insurance gives you peace of mind, and for some tradies it’s a mandatory requirement. If you’re not sure, we’ve put together our top five reasons why you should get public liability insurance before stepping on site:
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How Getting Online Can Double Your Business

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Now Building a Brand Name is No Longer for the Big Guys!

Google and Australian Chamber of Commerce and Industry previously joined forces to bring more small businesses online. Why? Kate Carnell, CEO of ACCI, says:

“The internet provides small businesses with the unprecedented ability to reach more customers and achieve greater efficiency in ways that until recently were only available to their larger competitors.” Read more

What Insurance Are Mandatory For Tradies?

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Learning More About Tradie Insurance Options

There are many different types of insurance options out there for tradies. The skill lays in sifting through what is going to be relevant to your business and what is not. It’s also important to know what is going to be mandatory for you as a tradie as what is optional. Here are the mandatory insurances you might need.
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Building Referrals: Guide for Tradies

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Knowing How to Grow Your Business

The “word of mouth” source of business appears elusive to many but remains highly valued across all practices and industries. As referrals are one of the best sources of clients and business, it is best for tradies to understand how best to establish such program. Here are key factors in building referrals for your business.

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