There are lots of online marketing options out there to choose from. It’s not something you can jump into without research.
Each marketing campaign is different in terms of approach, cost and effectiveness and your role is to make an informed decision on what is right for you.
We list 3 good questions to ask yourself when considering your online marketing campaign.
It’s true. And compare that to spending money on advertising your business which only has a trust level of about 14%.
According to numerous surveys, people are more likely to trust a brand or a business that someone has recommended. Why, because it’s credible, based on a real experience and at the end of the day, who doesn’t want a good trusted business in their home, business or life.
New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?
We have the answers for you.
2016 presents a multitude of opportunities for small businesses to grow especially with digital marketing. There have been countless reports on the growing spend in online advertising buying, targeted mobile apps, branded content and publishing. There are also reports on big corporations investing in proximity-based marketing technologies.
So amidst the intricate world of digital marketing, where do small businesses like yours come in? Fortunately, there is plenty of space and opportunity even for small players to do well in the online digital world.
In an age where consumers are heading straight to their smartphone to research service providers, it’s no surprise that being found online should be a top priority for any small business owner.
This is where online marketing strategies comes in and should be part of your 2016 planning list. Check out our tips to help you get started.
What the $%^? you say?
It’s true! Yes, we reckon that most businesses are probably wasting their time and money keeping a website alive, especially when most of them aren’t doing their jobs – making you money!
Further, in the last couple of years, Google has changed the goal posts on how it ranks websites and SEO. It’s been said that 90% of marketing companies have not changed their strategies to respond to this, meaning more wasted money on your part in keeping a website that is doing you more harm than good.
What else? Here is our list on why it may no longer be worth keeping your website.
As a tradie, and in an industry that is highly competitive, you have to stay on top of your game regardless of the season.
This means looking at opportunities to drive more sales, based on seasons, holidays and what is happening in your local area.
Since we are approaching the latter part of the year, it is all about the Christmas season and New Year period. For a tradie, it is usually peak work season, until about mid- December, and then picking up again in early January.
And for home-owners, this is usually the time of year where they are planning and budgeting for next year’s home improvement projects.
From a tradie marketing perspective, it therefore makes it an ideal time to reach out to your target audience.
Here are some tips on how to refocus your marketing campaign to gain new sales opportunities for next year.
Being listed on a trade directory is one of the best ways to get publicity for your business.
As a tradie, you may not have the time or a huge advertising and business development budget to generate regular leads so this is also where online trade directories can help.
Coupled with the advantages of the internet, and consumers relying more and more on these platforms to source local businesses, online trade directories are now in the best position to help you achieve the exposure you need.
Read on to find out the top trade directories in the country and their differences.
Read more
Google and Australian Chamber of Commerce and Industry previously joined forces to bring more small businesses online. Why? Kate Carnell, CEO of ACCI, says:
“The internet provides small businesses with the unprecedented ability to reach more customers and achieve greater efficiency in ways that until recently were only available to their larger competitors.” Read more
Today’s tradie cannot survive or thrive without the Internet!
Whether you want to be a household name or just known in the local area, in today and tomorrows growing digital age, you need a good online marketing strategy that helps you stand out from your competitors and be a customers preferred and trusted choice.
Here are 3 tips to help you do that.
