Increase Sales By Marketing for the Seasons
As a tradie, and in an industry that is highly competitive, you have to stay on top of your game regardless of the season.
This means looking at opportunities to drive more sales, based on seasons, holidays and what is happening in your local area.
Since we are approaching the latter part of the year, it is all about the Christmas season and New Year period. For a tradie, it is usually peak work season, until about mid- December, and then picking up again in early January.
And for home-owners, this is usually the time of year where they are planning and budgeting for next year’s home improvement projects.
From a tradie marketing perspective, it therefore makes it an ideal time to reach out to your target audience.
Here are some tips on how to refocus your marketing campaign to gain new sales opportunities for next year.
Local Area Promotions
Christmas and the New Year period is an ideal time to consider a promotion of your services in your local area and increase your sales pipeline for the first new months of the year.
Consider some of the following:
- Flyer promotions in your local area
- Magnet drops to letter boxes
- An email marketing campaign to your existing clients about New Year special offers
- Even Christmas cards to regular clients so that you stay top of mind
Get the Word Out Online
Your website does the talking online. You have to make sure you deliver the message clear to your prospects. Do you have more or less traffic over the course of time?
The New Year break is a good time to pause and relook at your website as an effective marketing tool. Think of ways to improve user experience. Perhaps make the navigation easier or collate information into sections for a more organised and professional feel.
Create a social media content calendar. This gives you the opportunity to create seasonal-related content especially over Christmas and the New Year. Make sure your content is punchy and short. You can also put out more interactive content to boost brand awareness.
Your social media platforms like Facebook are also a great way to get your special promotional offers out online, especially to your followers.
It does not matter whether your own a brick-and-mortar business or an online enterprise. Consumer behaviour changes depending on the season.
Take the time to understand how people’s interests shift per period. Align your marketing strategy and you should reap benefits.