Getting Your Business Online and Visible!
New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?
We have the answers for you.
1. Blog Your Way With Valuable Tips and Insights
Blogging has been a tried and tested form of marketing online and more than ever before consumers what to hear what you have to say. It is more than just blogging about your products and services. It’s more about being informative and helping solve problems for your readers.
A constantly updated blog can gain good exposure for your business. So what does it take to become a successful blogger? Here are some tips:
- Make the content original.
- Make the content SEO friendly.
- Make the content highly informative and relevant.
Do not just talk about what you offer. Tell people how useful your offerings could be. Relate them to real-life or identifiable situations. Think about some articles you have read lately and why you liked them. Use that as a guide to develop your blog style.
2. Take Advantage of Social Media
This is also nothing new but most businesses still cannot grasp the importance of becoming active on social media. The fact is, social media is one of the strongest mediums for building business credibility.
Let’s take this example. Imagine you are searching for a plumber. With thousands to choose from online and in deciding between selecting the last two, I bet you are most likely to pick the one that has an active social media account like Facebook with followers and reviews and not the one that doesn’t have any. Right?
As consumers get wind of your business, they will most likely check out your social media accounts and see what your activity and engagement level is like. Ultimately, they are trying to decide, “is this a business I can trust?” and your job is to get them trusting you.
In 2016, you have to be creative in using such platforms. You do not just post about your business. You have to engage and build trust. Think of ways to talk to your audience. Get them to react or talk to you. Interaction can build a solid foundation and rapport between your business and your customers.
Other ways to become successful on social media include incorporating your social media accounts to your website. Have a “go-to” social media button for your accounts. Link your images, blogs content, etc. As much as possible post daily and respond to your customers.
3. Never Forget Your Email
Email reminders and marketing still works. However, the best way to incorporate email marketing to your online effort is to stick to simple but effective pieces.
Only send short, crisp but relevant emails. Make sure your content always have a call-to-action aspect. Do not target everyone. Only talk to those that need what you offer. Think about your subject heading. What would make you think twice about opening an email? Try to step in the shoes of your target market. What heading will convince you to open the email even knowing it’s promotional content?