Building a solid client base is key to the survival and growth for most business owners, big or small.
To do this, requires having a strategy to find new customers as well as developing strong referral partnerships that can bring you more regular clients.
We list down three ways to grow your client base.
Successful marketing for small business is changing. From Google to Facebook there seems to be more emphasis on location-based marketing.
Why? Because locals love searching, buying and supporting local business owners mean conversions are likely to be much higher.
Even before digital technology, consumers were already targeted based on their location with letterbox drops and flyers. And in the digital world, it is no different in trying to find and market to your locals, whether you’re a tradie and local professional service provider.
Here are 3 ways how location-based marketing can help your business.
As a tradie, building credibility is essential in winning over new customers. And in addition, there is the added challenge of standing out from all the local competition.
And that’s where social media platforms like Facebook can give you the extra needed “edge” to get customers over the line.
It can also be a valuable lead generation platform in connecting directly with your local target audience.
So why use Facebook to grow your trade business?
Running a local business requires understanding what other businesses are doing online and simply keeping up!
So what are other local businesses doing more off right now?
We list three keys areas where there seems to be more focus on at present and so may be worth considering with your online marketing strategies.
Read more
Have you ever wondered why some tradies are extremely successful in winning over clients and turning them into loyal raving fans?
Firstly, it is nothing to do with price! So let’s get that out of the way.
And I would even go as far as saying, it doesn’t have much to do with doing a “good” job. After all many high quality tradies still fail to leave customers thinking “wow”.
So what gets them talking and referring? It’s tradies with the “wow” factor! Read more
There are lots of online marketing options out there to choose from. It’s not something you can jump into without research.
Each marketing campaign is different in terms of approach, cost and effectiveness and your role is to make an informed decision on what is right for you.
We list 3 good questions to ask yourself when considering your online marketing campaign.
Do you have employees? Then you may have already heard the new buzz word floating around at the moment, SuperStream!
Whether you are a trade business, or any business for that matter with 1 or more employees, you will need to get informed and understand the impact of SuperStream to your business.
GeoOp and Tradebusters® have joined forces to help Australian tradies in business.
GeoOp (GEO), a mobile workforce software company, has paired up with consumer based marketplace Tradebusters to deliver business support to Australian tradespeople.
It’s true. And compare that to spending money on advertising your business which only has a trust level of about 14%.
According to numerous surveys, people are more likely to trust a brand or a business that someone has recommended. Why, because it’s credible, based on a real experience and at the end of the day, who doesn’t want a good trusted business in their home, business or life.
New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?
We have the answers for you.
