SEO for growing trade businesses
With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.
Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.
SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.
Here are a few SEO tips you can use to help your site beat out the competition:
1. Optimise your website with keywords
Keywords are the lifeblood of a website, as they are what the google bots use to determine what your site is all about and relate your website to the queries a searcher will type into the search field.
For example, if a user were to type in words “plumber, Bondi,” then a site which is optimised around those keywords will have a better chance to show up in the search results than one that isn’t.
When considering your keywords and what you would like your business to be found for, it’s important not to overdo it by stuffing as many keywords into your content as possible. The content needs to also be readable and useful to a human being.
2. Add SEO specific landing pages
If you provide a number of services as part of your business, then you should have landing pages created around specific keywords related to the services you offer.
A landing page is a page a searcher will arrive at after they click on your link in the search engines.
3. Create a tradie blog
Google loves to give preference to sites which hand out helpful information to its users. Like any business, Google wants to provide its customers what they want, which means they need to serve websites that best answer the queries their users type into the search field.
One of the best ways to create more traffic to your site is to answer as many search queries as possible by publishing articles on your website in the form of a blog. Every post you publish has the potential to increase the number of queries for which your site can be found, but it will also help to establish your business as an authority.
4. Use niche platforms that target customers in your local area
Promoting your business through niche directories that target your ideal customers in the suburbs and regions you service is also a great way to attract more customers and also get some SEO benefits.
Aussie sites like Tradebusters Connect helps SEO for tradies and specialises in helping local tradies to be found. They funnel lots of local customers your way as well as valuable backlinks to your website.
Need help in growing your trade business?
Contact us at Tradebusters for a FREE Tradie Help Consultation.
We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.