Turn your tradie website into a conversion machine
When was the last time you took a good hard look at your website? That long hey?
Did you know your website is perhaps your most important tool- the tool that’s going to help you find and convert customers and grow your business.
As a busy tradie, it may not be something you have a lot of time and money to focus on which is why we are coming to the rescue with a quick checklist of improvements.
Here are our top three tips in making sure your website gets the phone ringing.
Get your tradie website converting instantly
Make your contact details visible on each page
When it comes to many emergency tradesmen services like electrical and plumbing, customers simply want to be able to contact you quickly- and usually by phone.
There is nothing worse than landing on a tradie website and not being able to find any contact details. Yes, it does happen!
Provide a clear list of all your tradie services
This helps customers decide if you’re the right tradesmen for their needs.
And not to mention, this saves you getting a lot of unnecessary calls from probing customers that are “not sure” about your services.
The most simple and effective way to do this? Provide a clear point form list of your services. And be as specific as possible.
For example, say you are a plumber, you should specify if you do/don’t do:
- Emergency services
- Renovation plumbing
- Work on weekends, or after hours?
- Cover certain areas
- Any specialty works: sewage systems, jet-blasting etc
Think you get my point!
Ensure your tradie website is mobile friendly
Fact is, most Aussies go straight to the smartphone to find a local tradesmen, especially if a job is urgent.
Social media sites like Facebook and Instagram have proven just how many millions of people are on their mobiles.
Additionally, Google ranks websites better based on their “mobile friendliness.” The higher your ranking, the more chances of local customers finding you.
For more information on building your tradie business, browse through our Tradebusters Academy Expert tips.