Internet Marketing

Is Internet Marketing Important To Local Businesses?

How to get more customers online

Are you running a local business? Do you question whether internet marketing is important for your success or not? Most marketers will agree that many local business owners still do not understand the benefits of having a focused online marketing strategy.

So let’s start with what happens when one needs a local service like a plumber, electrician or even an insurance broker? Where is the first place you start your search? Bet it’s the internet!

This common action alone tells you why just about every local business should be thinking about their internet marketing strategy.

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Top 3 Tips for Tradies! How to Get Paid Quickly by Customers

Terms and Conditions of Trade, contracts, tips and more

As someone who speaks to tradies regularly I bet I can guess what the worst part of your week is…. Having to chase up your outstanding accounts. It can be a time consuming and pointless exercise where you end up feeling frustrated and powerless right?

The good news is that if you don’t like the hassle of chasing bad debts there is some light at the end of the tunnel. Implement these three tips and get on with what you do best – making money, not chasing it!

1. Put a contract (Terms and Conditions of Trade) in place and get it signed by both parties

The number 1 reason tradies have trouble when chasing their debts is from doing business on a handshake. The days of the old handshake are, regrettably, long-gone. By putting in place a set of Terms and Conditions of Trade that sit on the back of your quote, for example, you have a legally binding contract that you can fall back on if things go pear-shaped. The Terms and Conditions of Trade contract should set out the rules of doing business with you and the consequences (your leverage) if the rules are broken – ie. Your client doesn’t pay. You need to think of your business as a bank, start acting like one. It’s amazing how quickly you will become a priority to pay.

2. Get  job variations agreed to in writing

The main cause of disputes for tradies happens when the client or their partner asks you to do additional work to the original quote. Feeling they need to maintain the “goodwill” status quo the tradie proceeds to carry out the extra work on a verbal authorisation. When the client gets the invoice for the additional work it turns into a “he said-she said” argument on what was and wasn’t authorised and what was included and excluded from the original quote. A paper trail is always best!

3. The early bird gets the worm

If you have a debtor who is refusing to pay, after having sent the invoice and a friendly reminder, you need to escalate quickly. The quicker you take action, the more likely you are to get paid. Point out a reasonable time frame and deadline to your debtor for payment and the consequences if they fail to meet the deadline. If and when the deadline expires you need to act immediately and escalate to a debt collection agency.

As a tradie in business, if you can stick to this formula, you will be able to watch your cash flow grow and your free time return.

Need Help In Growing Your Trade Business?

Contact us at Tradebusters for a FREE Tradie Help Consultation. We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

promote your accounting business

How to Promote Your Business For Success

The value of marketing your business right

Marketing your business is crucial regardless of the type of business you are, a  local tradie or even a small book-keeper.

By marketing and promoting your business right, new and existing customers will see the value in your services to try you, come back again and even refer you. It all comes down to identifying cost effective methods of promoting your business so that you can deliver the right message.

And so what is a good right message to consider promoting? Top of our list is, showing customers that YOUR business is the answer to helping SOLVE their problem.

So how can you promote your business?

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The Dos and Don'ts of Content Marketing

Small Business Marketing Help – The Do’s and Don’ts of Content Marketing

LinkedIn Strategies for Local Businesses

LinkedIn Strategies for Local Businesses

lead generation

5 Lead Generation Strategies That Work for Tradies

Are you falling behind your competition?

Are your current lead generation, marketing, and promotional strategies working to help you build and grow your tradie business? If not, read on….  Read more

Tradie website

Tradies Website! 5 Reasons Why You Should Have One

A tradie website is a must

Many businesses are realising how important it is to establish a credible web presence. In today’s society, many people turn to Google and other online search engines to find local businesses instead of using traditional methods such as printed ads in magazines and newspapers or the Yellow Pages.

Almost every local business, regardless of size or type can benefit from a building a website, and this includes tradies. Below are a few reasons why websites for tradesmen are becoming more popular and are a great business investment.

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lead generation

Small Business Marketing Tips: 4 Ways To Grow Your Local Business

Social Media Tips for Tradies

Social Media Tips for Tradies

Social Media and Tradies

It is a fact that social media shaped both our personal and business lives in the last 10 years. It is a very powerful tool that can you can leverage on as a tradie. With the proper platform and the correct use many tradies found success with it. The use of social media in Australia is at a record high and data suggest that it will only increase further in the years to come. It only makes sense for you as a tradie to leverage on it since it is the perfect vehicle to reach more clients.

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