What Every Good Tradesmen Needs To Know
Operating a successful trade business, is more than just being great on the tools. It requires having knowledge on all aspects of the business in order to grow it.
Your Tradie Success Checklist
Love being in business
It is hard to be successful in business, without loving what you do and caring about solving a problem for your customers.
Going into business purely for the money will never get you through the challenges of being a business owner- and there will be many!
Love the hustle and opportunity to make a difference in your local area or industry.
And this means knowing your Unique Selling Points (USP) and never forgetting why you went into business.
Learn to market your trade business
There are many different forms of promoting and advertising your business. You cannot rely on one alone. It may be a combination of online and offline traditional marketing strategies.
A tradie has many options to market including:
- Implementing a referral program
- Local tradie flyers and magnets
- Online digital marketing and SEO
- Online social media marketing
Some of these will require you engaging a tradie marketing expert to identity the best strategies for your type of business. Always assess what marketing is working best for you and delivering a high return on investment.
Be compliant with the right insurances
The foundation for any successful business is making sure you are always legal and compliant in your operations.
No business can afford the risk of non-compliance.
Other than ensuring you only perform work you are qualified and licensed too, you should always be protected with the relevant insurances including:
- Public liability insurance
- Workers compensation insurance
- Personal accidents and illness
- Vehicle insurance
- Tools of trade insurance
A good tradie insurance broker can check you are adequately covered with the right insurances- and only paying for what you essentially need.
A strategy to grow your tradie business
No business can grow successful without a PLAN too.
And this means taking the time to sit down annually and plan exactly how you will grow your business over the next 12 months.
Your plan should include:
- A list of marketing and advertising strategies that you will invest in
- Partnership and referral opportunities that you will focus on:
E.g. If you are a plumber or electrician and interested in doing more real estate property maintenance work, you could include an action to meet 1 new real estate agent a month.
- When it will happen? Set your activities by month
- Who will make it happen? Perhaps you need resources?
It’s important to measure progress. This could simply be reviewing your plan every 3 months and ensuring you are on target to achieving them.