networking for tradies

Networking For Tradies

Yes…networking is also for tradies!

Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.

That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.

Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.

Below are some ways you can network as a tradie:

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Website for tradies

Websites for Tradies – How to Keep it Simple

Before the internet took over the world….

The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.

But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.

Various surveys reveal that only 15% of consumers did not use the internet to search for a new business.
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Tradies Google Ads

Tradies Fall In Love With Google Ads

Google Ads Can Be Your Next Best Business Partner!

Google Adwords is a gold mine for tradies. If you appear on the first page of Google search results, you’re guaranteed traffic and more potential customers.

We go deeper into what Google Ads can do for your trade business.

More customers

The trick to getting the more leads and customers is to make sure you are “there” when locals need your services. Given over 80% of locals search online, it goes without saying, you need to be on the top pages of Google to get their attention!

However, unless you have a massive SEO budget, getting such high page rank can feel almost impossible for the average tradie. Which is why you should love Google Adwords! It allows you to instantly get visible on the top Google Pages!

Tradie Marketing Tips

More visits to your website

Admit it. You need to be seen to be clicked on so that people can find out about your services.

A Google Adwords campaign helps you get those clicks combined with an effective website that communicates your services, points of difference and contact details, you can be confident to get that phone ringing!

Build your brand

Have you ever noticed the same business floating on the top of the search results with a Google Ad? You are probably familiar with their name even though you have never used their services. That’s the power of a Google Adwords campaign! Building your local brand and name, which is exactly what these businesses are doing.

If you want help with a Google Adwords campaign, Tradebusters Connect can help with this as well as a complete online presence solution.

Need help in growing your trade business?

Contact us at Tradebusters for a FREE Tradie Help Consultation.

We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

Tradie Website

Tradie Website and Google SSL

Google SSL and how this impacts your trade website

If you’re a tradesperson and you don’t have a website, then you should get on that now because you are missing out on a lot of new clients – 85% of consumers use the internet to find new business.

However, if you do have a website and rely on traffic from the search engines or paid advertising, then you need to be aware of how Google and SSL impact your website.

It’s a safe bet to say that most tradesmen have reasonably uncomplicated websites. There’s a Homepage, an About Us and Contact page, and maybe a couple of pages which showcase previous work. In some cases, there may be a blog attached to help with SEO efforts.
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Online leads for plumbers

Three Clever Ways to Get Plumbing Leads Online

It’s true. Plumbers need online marketing to reach customers

Telephone books and the Yellow Pages are fast becoming a forgotten relic in a digital age where online connectivity rules.

What does this mean for the tradie or plumber who is still trying to drum up business through traditional print media and has noticed the phone isn’t ringing as much as it used to?

It means they need to find ways to reach their leads online.

Fortunately, learning the ways of digital advertising isn’t that difficult, and in many cases, it can work out to be quite a bit cheaper than an advertisement in the local paper.

Here are three of the best ways to get started.
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Tradie Website

Does My Tradie Website Need a Privacy Statement?

The bottom line. You need to protect website visitors

In the wake of the European GDPR, the online world is becoming more concerned about protecting the privacy of visitors who browse a website.

The Australian Information Commissioner regularly reviews the rules on privacy and actively monitors Australian websites. For this reason, if your business operates with a website, you need to make sure you are aware of any issues regarding customer’s and website visitor’s personal information which may be collected.
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Google Adwords For My Trade Business

Should I Do Google Adwords For My Trade Business?

How Google Adwords can help your business

If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.

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Facebook for tradies

Facebook for Tradies – 5 Smart Ways to Market Your Business Locally

Smart ways for tradies to market their business locally on Facebook

Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more

SEO for tradies

SEO for Tradies – 4 Quick and Smart Strategies

SEO for growing trade businesses

With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.

Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.

SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.

Here are a few SEO tips you can use to help your site beat out the competition:
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Plumbing

Plumber Leads: 3 Ways to Get More Business

Got a plumbing business?

A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.

All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. Read more