Posts

Does My Tradie Website Need a Privacy Statement?

The bottom line. You need to protect website visitors

In the wake of the European GDPR, the online world is becoming more concerned about protecting the privacy of visitors who browse a website.

The Australian Information Commissioner regularly reviews the rules on privacy and actively monitors Australian websites. For this reason, if your business operates with a website, you need to make sure you are aware of any issues regarding customer’s and website visitor’s personal information which may be collected.
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Tradie Website and Google SSL

The latest Google changes will impact your website

If you’re a tradesperson and you don’t have a website, then you should get on that now because you are missing out on a lot of new clients – 85% of consumers use the internet to find new business.

However, if you do have a website and rely on traffic from the search engines or paid advertising, then you need to be aware of the latest Google changes which have the potential to bring your online efforts crashing down.

It’s a safe bet to say that most tradesmen have reasonably uncomplicated websites. There’s a homepage, an about us and contact page, and maybe a couple of pages which showcase previous work. In some cases, there may be a blog attached to help with SEO efforts.
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Websites for Tradies – How to Keep it Simple

Before the internet took over the world….

The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.

But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.

In 2012, surveys revealed that only 15% of consumers did not use the internet to search for a new business.
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