Social media has quickly become one of the most popular ways of networking for both businesses and individuals, and with almost 70% of all Australians being internet users; it looks as though social media is here to say. This is why it is so important for all types of trade businesses including builders, painters, electricians, plumbers, landscapers, carpenters and more develop a social media presence. Below are some social media tips for tradies that will help you find the right platform, and use it to improve your social media presence.
Tradies Should Be Choosing the Best Platform
There are many different social media websites to choose from, and each one has its own user base and characteristics. Some of the most popular include Facebook, Twitter, LinkedIn, and Google+. However, managing a large social media collection can take a lot of time, so it is better to pick one or two and concentrate on them rather than try to set up a profile on each one.
Facebook, is a very popular social media platform with businesses as it lets you directly connect with people from your local vicinity. Additionally, as it is one of the more popular social media platforms available, there is a good chance that many of your existing and potential customers will already be signed up for a Facebook account.
Social media is a little different from traditional types of media in a number of different ways. Most social media users want to enjoy their experience and not be fed a sales pitch all the time, so make sure you give them something with some benefit such as interesting information, tips, funny stories about your trade business etc.
Managing your Online Reputation
Social media can be a great way to manage your online reputation. This is especially important for tradespeople as their livelihood can be ruined by negative reviews and comments.
There are a number of tradesmen specific sites that allow customers to post reviews, and it is imperative that you monitor these reviews and respond to any criticism as quickly as possible. You can open a Google Alert account, and set it to notify you every time your name or business name is posted online.
An important tip for trade businesses is to remember to handle negative comments professionally and tactfully. Reply to the comment, and contact the customer privately to see if you can do something to fix the problem.
Incorporating Other Types of Marketing and Social Media
Social media marketing usually works best when it is incorporated into your other marketing efforts. It is not beneficial, or realistic to rely on social media, instead spend some time including it in your other advertising projects such as listings in the telephone book and printed material. Of course, all of your advertising activities should have the same look and feel to ensure customers know that they are dealing with your company.
Here are Tradebusters Academy we are committed to helping tradies succeed in business with a variety of tips, events, and trusted service providers.