Marketing Trends Dominating Your Business
What could work for your business?
As most businesses have executed a good part of their marketing strategies, we now take a look what has been working and what could work for your business.
Posts
Free Bookkeepers App Launch To Help Tradies in Business
Effective Services Releases New App For Tradies
Bookkeeping and accounting tasks can be time-consuming and tedious for any tradie in business.
However, thanks to the new App from Effective Services, a Sydney based accounting business, tradies can now manage their business financials more efficiently than ever before.
Get Your Tradie Business On Google Local Maps
Why get your business onto Google Maps
Want a fast way to get your trade business noticed in your local area on Google, and without spending a cent?
It’s claiming your business listing on Google Local Maps!
Being part of the Google community and listing your business under Google My Business not only gets you in front of local customers but it also has SEO benefits. This is because Google will most likely display your business in local search results.
If you’re an established trade business already then Google will likely have you on their list but for new businesses and new locations, then it is imperative that you check that your business is listed.
Get your trade business exposure on Google local
Here is a step-by-step guide on adding your business to Google Maps:
1. Go to Google My Business. Click “Get on Google.”
2. Input your business name and address in the Search Box.
3. Select or Add your Business. You should check to see if your business appears on any of the listed suggested results. If not then choose “Add your Business” then provide the necessary details.
It is best to decide on how you want your business Name-Address-Phone Number (NAP) to appear across the internet. Remember that consistency is crucial.
Always remember that Google prefers more specific and accurate answers. It will be able to classify and display your business if you provide the right information.
Remember that category selection is also important. Make sure that it matches what you offer. Google will categorise your business and the type of search query it will match your listing with.
There should be preset Categories or keywords provided for different industries.
4. Next, make sure that Google verified your business. It will confirm your business location which requires around 1-2 weeks for a postcard with verification PIN.
5. Lastly, confirm your business. Then you are all set!
Need Help In Growing Your Trade Business?
Contact us at Tradebusters for a FREE Tradie Help Consultation. We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.
How Your Tradie Story Could Be Your Best Marketing Tool
Get Personal With Your Customers
There are many tradies unable to answer what their “story” is.
Your story can have incredible branding value especially if it communicates your ethics, mission and values as a business operator.
A compelling story can be an important bridge to getting you new customers and keeping them.
Why Tradies Should Go Paperless and Cashless
Saving Money and Be Efficient
These days many tradies are going paperless and cashless. Why?
Aside from saving lots of money, and paper, it can also improve your business operations and cashflow.
Find out how right here.
3 Ways For Tradies To Screen Customers Over the Phone
Why The First Phone Call Matters
As a trade business owner, you probably spend a lot of “unpaid” time meeting potential customers to quote on jobs that you never win. Some tradies will spend half a day travelling to a client, only to realise within minutes of arrival that the client is not an “ideal fit.”
I’m A Tradie. Why Do I Need Social Media?
I’m A Tradie. Why Do I Need Social Media?
Like most tradies you probably rely on a few key sources of marketing to drive customers to your business, like:
- Online directories and trade portals like Yellow Pages and True Local
- Local advertising
- Word of mouth referrals
But with more and more customers being active on social media like Facebook, Twitter and Instagram, now is as good as a time as any to harness the power of social media to get more clients online. And yes, even for a tradie, whether you be a local plumber, builder or painter.
Digital Marketing Trends For Aussie Tradies
Tradies Need To Stay Relevant
Technologies improve constantly but there are some marketing trends that won’t go away. As we get into another year, all tradies in business need to make sure they stay as relevant as ever before online.
So what relevant for tradie marketing now?
Tradie Websites – 3 Quick Ways To Get Traffic Now
YES Please!
As a local tradie you probably get told by everyone, “you need a website”. And many tradies spend thousands of dollars building one. But, you soon figure out the website build alone will not necessarily get you traffic and customers.
So what does? It’s making sure your website ranks well by the search engines so that you show up in search results.
Whilst you can spend thousands of dollars a month with an SEO company to achieve this, there are a few quick win optimisations you can do to immediately improve your websites ranking.
10 Little Things That are Huge With Your Customers
Scoring Big With Your Customers
Turning every customer into a raving fan should be a top priority for any tradie in business. Why? Because it’s the best way to grow your business.
You will be surprised at how all the little things (that many other tradies don’t do) can totally wow your customers and have them referring you to all their family and friends.
