No matter how many new online marketing strategies there are right now, you still can’t overlook the importance of email marketing for your trade business.
Sending out newsletters regularly is a foolproof way to keep your audience interested and increase the engagement and traffic of your website.
Below are a few questions you may have about email marketing and their rightful answers.
Bookkeeping and accounting tasks can be time-consuming and tedious for any tradie in business.
However, thanks to the new App from Effective Services, a Sydney based accounting business, tradies can now manage their business financials more efficiently than ever before.
The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.
But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.
Various surveys reveal that only 15% of consumers did not use the internet to search for a new business.
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All tradesmen know that aside from word-of-mouth advertising, the best way for them to reach as many customers as possible is through online marketing.
Yet many tradies focus far too much of their time and efforts on their website. They forget that thousands of their customers are interacting on social media every single day.
This makes social media a valuable place to be for any trade business to build their brand.
Below are some points to prioritise if you are considering social media for your business. Here are 4 tips to help you:
Like most tradies you probably rely on a few key sources of marketing to drive customers to your business, like:
But with more and more customers being active on social media like Facebook, Twitter and Instagram, now is as good as a time as any to harness the power of social media to get more clients online. And yes, even for a tradie, whether you be a local plumber, builder or painter.
As a local tradie you probably get told by everyone, “you need a website”. And many tradies spend thousands of dollars building one. But, you soon figure out the website build alone will not necessarily get you traffic and customers.
So what does? It’s making sure your website ranks well by the search engines so that you show up in search results.
Whilst you can spend thousands of dollars a month with an SEO company to achieve this, there are a few quick win optimisations you can do to immediately improve your websites ranking.
Let’s face it. Most of your customers are right now using search engines like Google and Yahoo to look for your services- whether you be the local sparkie, interior designer or builder.
So if you want them to find you, having a basic understanding of how SEO and search engines work to get your website ranking higher is a must.
Here are three powerful elements related to keyword use that can help your website rank higher.
You’ve sent out mails, distributed flyers and posted on social media but you’re still not getting the stream of customers you need. What can you do?
Here are three ways to get instant customers for your trade business by tomorrow.
It’s no doubt that today’s competitive online world makes it harder for the professional tradie to stand-out. And not to mention, customers are so overwhelmed with all the online options that they simply cannot tell, who is dodgy and who is so-NOT?
So as a great tradie, how do you get online cut-through and ensure customers know you are one of the good ones?
It’s fierce competition out there for Aussie tradies so being able to stand out from all your competition needs to be a key part of your business strategy.
So what can you do to stay ahead?
Joining online local trade directories can certainly give your business some competitive edge.
