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Tradesmen Marketing Tips: 3 Ways To Personalise Your Marketing

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Keeping Your Marketing Messages Personal

There is a growing demand for more personalised marketing messages to customers and prospects across all industries – including local trade businesses.

From online ads to email messages, customers are showing more interest to businesses that can talk to them directly and relate to them on a personal scale.

So how to get more personal and avoid generic sales pitches and marketing tactics?

We share three tools and tricks!

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3 Ways To Get Your Tradie Website Converting

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How to Convert Most Customers for Your Business

Your website is key to helping you communicate with your customers.

Unfortunately, having a “standard” looking website won’t do it in today’s over-competitive online world.

You need to transform it into a platform that can convert customers and have your phone ringing.

Here are some tips on how to do this.

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Marketing Trends Dominating Your Business For 2016

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What could work for your business?

We are now several months into 2016 and a number of marketing trends are making their mark this year. As most businesses have executed a good part of their marketing strategies, we now take a look what has been working and what could work for your business.

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3 Ways Local Businesses Can Build A Customer Base

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Strategy to build solid client base

Building a solid client base is key to the survival and growth for most business owners, big or small.

To do this, requires having a strategy to find new customers as well as developing strong referral partnerships that can bring you more regular clients.

We list down three ways to grow your client base.

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Grow Your Business Through Location-Based Marketing

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Get Local With Your Marketing

Successful marketing for small business is changing. From Google to Facebook there seems to be more emphasis on location-based marketing.

Why? Because locals love searching, buying and supporting local business owners mean conversions are likely to be much higher.

Even before digital technology, consumers were already targeted based on their location with letterbox drops and flyers. And in the digital world, it is no different in trying to find and market to your locals, whether you’re a tradie and local professional service provider.

Here are 3 ways how location-based marketing can help your business.

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Current Online Marketing Trends for Local Business

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Understanding Online Businesses

Running a local business requires understanding what other businesses are doing online and simply keeping up!

So what are other local businesses doing more off right now?

We list three keys areas where there seems to be more focus on at present and so may be worth considering with your online marketing strategies.
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Supersteam: What I Need to Do to Get Ready

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Preparing For SuperStream

Do you have employees? Then you may have already heard the new buzz word floating around at the moment, SuperStream!

Whether you are a trade business, or any business for that matter with 1 or more employees, you will need to get informed and understand the impact of SuperStream to your business.

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How Tradies Can Use GeoOp To Grow Their Business

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Efficient Management and Customer Service

GeoOp has to be one of the most powerful workflow tools out on the market for tradies in business. It not only allows more efficient management of business processes but from the tradies we spoke to, it is also leading to better customer service experiences and more new clients.

Whether you are a plumber, electrician or in general property maintenance, it looks like more and more tradies are getting onto the GeoOp solution to helping them run and grow their businesses.

We spoke to a few tradies to understand the benefits of using GeoOp in their business.

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3 Ways To Online Business Success in 2016

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Getting Your Business Online and Visible!

New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?

We have the answers for you.

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Small Business Marketing Guide for 2016: Top Digital Strategies

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How Being Online Can Grow Your Business

2016 presents a multitude of opportunities for small businesses to grow especially with digital marketing. There have been countless reports on the growing spend in online advertising buying, targeted mobile apps, branded content and publishing. There are also reports on big corporations investing in proximity-based marketing technologies.

So amidst the intricate world of digital marketing, where do small businesses like yours come in? Fortunately, there is plenty of space and opportunity even for small players to do well in the online digital world.

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