It’s true. And compare that to spending money on advertising your business which only has a trust level of about 14%.
According to numerous surveys, people are more likely to trust a brand or a business that someone has recommended. Why, because it’s credible, based on a real experience and at the end of the day, who doesn’t want a good trusted business in their home, business or life.
New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?
We have the answers for you.
What the $%^? you say?
It’s true! Yes, we reckon that most businesses are probably wasting their time and money keeping a website alive, especially when most of them aren’t doing their jobs – making you money!
Further, in the last couple of years, Google has changed the goal posts on how it ranks websites and SEO. It’s been said that 90% of marketing companies have not changed their strategies to respond to this, meaning more wasted money on your part in keeping a website that is doing you more harm than good.
What else? Here is our list on why it may no longer be worth keeping your website.
Tony Abbott declared on the night of his election victory in 2013 that: “I now look forward to forming a government that is competent, that is trustworthy and which purposefully and steadfastly and methodically sets about delivering on our commitments to you, the Australian people.”
Starting up your own business is an attractive proposition – be your own boss, keep all the profits, take holidays when it suits you, run your business from home, the list goes on! The advantages are certainly in your favour but even with the best intentions, it can be difficult to know where to begin. We’ve put together a few quick tips to help you get started.
There has been an ongoing debate on the proposed changes to the National Construction Code. According to the Green Building Council of Australia (GBCA), the changes can threaten the Australian property sector’s international reputation. In Canberra, some of the biggest names in the industry have joined hands to fight the federal government’s plans.
The “word of mouth” source of business appears elusive to many but remains highly valued across all practices and industries. As referrals are one of the best sources of clients and business, it is best for tradies to understand how best to establish such program. Here are key factors in building referrals for your business.
Today’s tradie cannot survive or thrive without the Internet!
Whether you want to be a household name or just known in the local area, in today and tomorrows growing digital age, you need a good online marketing strategy that helps you stand out from your competitors and be a customers preferred and trusted choice.
Here are 3 tips to help you do that.
Branding is one of the many ways to enhance the visibility of your business. Your brand is a reflection of your business. Fridge magnets online and promotions for branding allow you to reach out to the very people who need and want your products or services. Tradie businesses, just like all businesses should be able to create the ideal brand that will properly represent your business and your values. Without branding, no one will know you are there. This is an essential element of becoming a household name in your local area. Read more
Like most tradies, you may be afraid to make changes in your marketing plan, especially if you feel like you are maintaining your business right now. However, with the ever-changing world of marketing and more competitors building their online presences, your current success could be a future failure. Tradies online marketing should be constantly changing and keeping up with the times. Read more
