Biggest Marketing Mistakes To Avoid As a Start-up Business

Challenge for Start-ups

Marketing mistakes are inevitable no matter how big or small your business is. However, the challenge is even greater for start-ups since they still do not have a benchmark to compare which strategies work or not.

We have come up with a list of marketing mistakes to avoid, helping you push your business forward without the added expense.
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Should Tradies Charge for Quotes?

Putting an end to ” non-serious” customers!

Remember in 2014 when the Federal government proposed a $7 GP fee to end free doctors visits? Whilst it ended up being dropped, one of the reasons for proposing it was to end deemed “unnecessary” visits and people showing up to a doctor simply for being sick of work (you know what we mean!).

Now, this got us thinking. Would tradies charging homeowners a nominal fee for “on-site visits and quotes” help put an end to deemed “non- serious” customers, which presently is costing the average tradie hundreds of dollars per week?
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How Tradies Can Use GeoOp To Grow Their Business

Efficient Management and Customer Service

GeoOp has to be one of the most powerful workflow tools out on the market for tradies in business. It not only allows more efficient management of business processes but from the tradies we spoke to, it is also leading to better customer service experiences and more new clients.

Whether you are a plumber, electrician or in general property maintenance, it looks like more and more tradies are getting onto the GeoOp solution to helping them run and grow their businesses.

We spoke to a few tradies to understand the benefits of using GeoOp in their business.

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How To Turn Your Customers Into Raving Fans?

90% of customers trust recommendations!

It’s true. And compare that to spending money on advertising your business which only has a trust level of about 14%.

According to numerous surveys, people are more likely to trust a brand or a business that someone has recommended. Why, because it’s credible, based on a real experience and at the end of the day, who doesn’t want a good trusted business in their home, business or life.

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3 Ways To Online Business Success in 2016

Getting Your Business Online and Visible!

New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?

We have the answers for you.

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Small Business Marketing Guide for 2016: Top Digital Strategies

How Being Online Can Grow Your Business

2016 presents a multitude of opportunities for small businesses to grow especially with digital marketing. There have been countless reports on the growing spend in online advertising buying, targeted mobile apps, branded content and publishing. There are also reports on big corporations investing in proximity-based marketing technologies.

So amidst the intricate world of digital marketing, where do small businesses like yours come in? Fortunately, there is plenty of space and opportunity even for small players to do well in the online digital world.

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Top 2016 Small Business Marketing Priorities

Got An Online Marketing Strategy?

In an age where consumers are heading straight to their smartphone to research service providers, it’s no surprise that being found online should be a top priority for any small business owner.

This is where online marketing strategies comes in and should be part of your 2016 planning list. Check out our tips to help you get started.

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7 Reasons Why “Maybe” You Should Get Rid Of Your Website!

Why It May No Longer Be Worth Keeping Your Website

What the $%^? you say?

It’s true! Yes, we reckon that most businesses are probably wasting their time and money keeping a website alive, especially when most of them aren’t doing their jobs – making you money!

Further, in the last couple of years, Google has changed the goal posts on how it ranks websites and SEO. It’s been said that 90% of marketing companies have not changed their strategies to respond to this, meaning more wasted money on your part in keeping a website that is doing you more harm than good.

What else? Here is our list on why it may no longer be worth keeping your website.

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Australian Business Trust Level Hits All Time Low

Why Trust is Important for Businesses

Tony Abbott declared on the night of his election victory in 2013 that: “I now look forward to forming a government that is competent, that is trustworthy and which purposefully and steadfastly and methodically sets about delivering on our commitments to you, the Australian people.”

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Online Directory Listings Australia – What to Look Out For

How to Find the Right Platform to Boost Your Business

Being listed on an online Australian directory can be helpful for any business or tradie as a lead generator and profiling platform. The right platform can give your online profile a lift, access to the right customers and save you some advertising dollars.

However, with the growing number of online listing sites, it’s not always easy to select the right website to be part of. It’s important to understand how they differ and if they are actually beneficial to you – otherwise it could end up being a waste of money.

We give you a rundown of the things you should consider when looking for an online directory listing to be a part of.

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